When you start your new International Business , what you will say to your friends & relatives ??
Your answer could be "Export Import Business"
But if your answer is " I have started a new Export Import Business" then it is almost certain that you are going to FAIL.
Because you haven't create your identity.
Kindly understand that suppose if anyone ask to Dhirubhai Ambani or Mukesh Ambani ?? That what you are doing
They would answer "we are doing the business of petroleum products"
They definitely do Export import Business by importing crude oil & exporting finished form of petroleum products & tar. But they never say they are doing "Export Import Business"
Suppose someone ask to Adani , that what are you doing ??
They would answer they are doing the business of Coals,
We already know that Adanis entire life has been Export Import Business when he started Adani Enterprise but he would never say that he is doing an Export Import Business.
Suppose if someone ask to prinjles, balaji, frontolay , lays, etc they would say they are doing the business of Chips.
Nestle would tell you they are in FMCG.
But they will never tell they are doing an Export Import Business because when you say you have started an Export Import Business it's definition is incomplete.
Export Import Business = Business
So how good it would look if someone ask you what you are doing & you only say
Business
Does it sound good ?? NO....
You must have an perfect answer that I am doing exports of fruits & vegetables
Import of OCC waste paper scrap
Or business of Scrap.
I.e you need to make an product your identity, but not Export Import Business.
Products is / are an identity of all successful Exporters & Importers
Make sure you choose a product and move forward. No worries you may fail but at that time you may change the product but should not quit Export Import Business.
At certain stage Dhirubhai Ambani also failed but he changed the product but he always remain in flow on Export Import Business a kind of business you love.